Publicist Explains Branding and its Pros and Cons

Released on: August 5, 2008, 5:15 pm

Press Release Author: Shannon Cherry, APR, MA

Industry: Marketing

Press Release Summary: Publicity and marketing expert reveals Brand Name Secret this
month!

Press Release Body: Albany, NY - August 4, 2008 -- Publicity and marketing expert
Shannon Cherry, APR, MA has just released her most recent article in a series of
free articles on her Web site. The article, Why YOU are the Brand, is available for
immediate viewing and audio download at www.beheardsolutions.com/blog.

Many business owners and entrepreneurs complain that it's difficult to stand out to
their target market with large businesses having more resources. According to
Cherry, many marketing challenges can be traced back to a mere handful of mistakes.

Cherry is known as "The Power Publicist," and is the founder of Be Heard Solutions
(www.beheardsolutions.com), a virtual publicity and marketing firm. She helps
entrepreneurs and business owners attract more targeted prospects by using the power
of publicity and promotions. The author, international speaker and media
professional has more than twenty years experience as a journalist and public
relations practitioner.

This month, the publicity and promotions strategist outlines how a new brand name
mindset gets you halfway to success. By applying the information in the article,
business owners can more clearly define their own successful marketing strategies
and start reaping the rewards, mainly more leads, customers, sales and money.

"Big businesses have things a little easier, but it doesn't matter in the long run.
You have just as much to offer as they do, and once you realize that you're almost
there!" says Cherry. "If you believe in your business (product or service), and you
can show your target market that your business is a reflection of you. You're really
selling yourself. Make them like YOU not some catchy brand name"

Read and download the audio version of Why YOU are the Brand for free at
www.beheardsolutions.com/blog to uncover a new way to look at brand-marketing.

Upcoming articles will address other ways that business owners can rev up their
results using publicity and promotions. Readers will learn:
Working with reporters
Writing news release
Media relations

To access the complete article series, visit www.beheardsolutions.com/blog.

About Be Heard Solutions (www.beheardsolutions.com)
Founded by The Power Publicist Shannon Cherry, Be Heard Solutions is a virtual
publicity and marketing firm that helps business owners and entrepreneurs attract
more targeted clients and customers by using the power of publicity and promotions.
In addition to one-on-one marketing communications services, Be Heard Solutions also
provides products and learning programs to help business owners, solo-professionals
and consultants take their marketing and their businesses to the next level. For the
free Publicity Power Pack, visit www.BeHeardSolutions.com.

###

Contact:
Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com

Web Site: http://www.beheardsolutions.com

Contact Details: Shannon Cherry
Be Heard Solutions
800.257.0633
news@cherrycommunications.com

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